get people to care about yoUR BRAND.
I'm Joella, your marketing guide. I help you get to know and become obsessed with your target audience and make your target audience become obsessed with you.
How do I do that? I investigate and analyze your target audience, build strategies centered around that audience and execute accordingly.
I also hold courses, workshops and lectures, teaching you how to do that yourself.
Do you want to build your brand, drive traffic to your website and convert customers? I help identify your target audience, their behaviors and how to attract them where they are, with the content they want to consume. I'll either coach you through the execution or do it for you.
Learn how to build a brand on TikTok, the social media platform downloaded over 2 billion times globally and 1.9 million times in Sweden. Hire me for speaking gigs, courses, workshops, coaching or let me create a strategy for you to follow.
brand strategy & communications
Not sure who you are as a brand? I help define your brand identity, story, values and more. Your brand strategy helps guide all your marketing decisions, including copy, content, influencer marketing and brand partnerships. If you know who you are, you know what to do.
some brands i've worked with
why you should work with me
I look at the big picture to understand your company from all perspectives. This is key to ensure whatever marketing your business needs, it will help reach your goals.
CREATIVE and data-driven
Magic happens when you mix creative ideas with strategic insights. These insights are pulled from reliable external sources and the data your company already has.
I have executed marketing strategies in multiple countries and I know global marketing campaigns are never one-size-fits-all. Go global, act local.
I MAKE THINGS HAPPEn!
I'm not just your freelancer - I'm your partner. I'll be your close collaborator, take charge of the project and make sure you go from strategizing and planning to action and execution.
WHAT PEOPLE SAY
Joella was a key person in our team driving the marketing strategy and the activations with wide and deep knowledge in digital and social marketing including budget processes, influencer marketing, campaign and event planning, both in the Nordic and the UK.
Per-Åke Broman, Marketing Director at Philips TV & Audio
I received concrete advice about what went well and less well in my business, a lot of tips about improvements in regards to social media, messaging and PR. I warmly recommend a consultation with Joella!
Therese Lilliesköld, founder at Empatia
A broad-minded Digital Strategist - her exceptional work flow, skills, ingenuity and deep understanding of YOUR needs makes working with her a dream. She always successfully deliver projects with favorable results. Joella is one of the best in her field and is always willing to share her thoughts and expertise.
Digital Marketing Consultant