Exclusive mentorship & advisory space for entrepreneurs who crave depth, expansion & identity upgrades...not just strategy and tactics.
ONLY 12Â SPOTS (MULTIPLE SPOTS ALREADY GRABBED) - STARTING SEPTEMBER
APPLYYouâve always felt different.
More driven.
More ambitious.
More pulled towards something bigger than the path most people take.
Thatâs why clients are drawn to you.
And that's why you're already living your life...
But now, youâre craving your next level: the level where you don't DO more, but BECOME the person you are meant to be.
You're not settling for a $10k-$15k/month business & hustling your way to results.
You want to live up to your potential - both in the person you become, the money you make & the opportunities you create.
You want to attract more money, higher-paying & high-level clients and sell out your highest-priced offers...
And after years in entrepreneurship...you've already understood by now itâs not about doing more or finding the perfect strategy.
Itâs about becoming more.
Overcoming your subconscious blocks.
Expanding yourself.
Upgrading your identity on every level.
So youâre not just known for what you do....
Youâre known for who you are.Â
APPLY
Industry Leader Lounge is a high-level, exclusive mentorship and advisory space for ambitious entrepreneurs who are done with overthinking every single move and keeping themselves smaller than they are...and crave deepe conversations, high-energy rooms to help them step into the identity of a CEO, entrepreneur and industry leader.
This isnât a program or a generic step-by-step process.
Itâs a mentorship & advisory space for industry leaders who are serious about claiming their next-level leadership, authority and income.
Itâs designed for experienced coaches, consultants and experts who:
âžÂ Want to become a natural match for premium, higher-level clients
âž Know that premium clients and game-changing opportunities arenât a result of more marketing, but the energy you exude
➠Shift into the energy, mindset, and presence of the person who leads rooms, sets standards, and attracts from alignment.
âž Embody a new version of self that holds bigger goals, bolder moves, and desires so expansive others might call them unrealistic.
Industry Leader Lounge helps you upgrade your identity and overcome blocks - so you become naturally magnetic for premium clients and bigger opportunities.
This happens when you upgrade your identity inside
Industry Leader Lounge:
When you shift from focusing on just the strategies and start focusing on embracing the Industry Leader identity, you will:
âž Attract premium clients who seek you -Â not just your services -Â because of the presence and specific value YOU bring to the table
âžÂ Sell any offers you want because your audience sees you as an authority and when you speak, they listen, trust and buy
âžÂ Eliminate competition because you're carving out your own category, making comparisons irrelevant
âžÂ 2x or 3x your prices because you're seen as the go-to person and people are willing to pay a high price to work with you
âžÂ Become perceived as the high-end option in your industry because you are the one setting trends - not following them
➠Stay in-demand and relevant long-term because you're not just "selling on social media", you're an industry leader who can change your business, offers and prices anytime you want and people still buy
JOSEFINE
ASKLĂF
PERFORMANCE COACH
Working with Joella is one of the best investments I've ever made in both myself & my business. I went from being an "influencer"-like person on social media to attracting high-level clients ready to pay a high-ticket price.
As a mentor, Joella cares a lot about her clients but at the same time is unafraid of giving them some tough love - which I love.
 SOFIA STIGENDAL
 HR CONSULTANTÂ
Working with Joella has been truly transformative.
Not only has my writing about my business and services improved, leading to more leads and collaborations, but I also think differently about my work and make decisions in a whole new way.
What sets Joella apart is her unique combination of dreaming big while staying laser-focused on strategy.Â
 JENNIE
ZETTERSTRĂM
PR CONSULTANT
Working with Joella helped me go from being unknown outside my circle to being listed by ChatGPT two years later as one of Sweden's top 10 profiles in my field. She shifted my mindset from being an employee to becoming an empowered CEO of my own company, where I now live closer to my values. She also helped me broaden my perspective and dare to dream beyond whatâs right in front of me.Â
Joella Skoogh
Five years ago, I started my business from scratch - no leads, no network, no personal brand.
I built my personal brand, positioned myself as an authority, and became recognized as a leader in my space. I was invited to speak at industry events, interviewed on top podcasts, featured in media, and worked with premium clients - all because of how I embodied the identity of an Industry Leader.
After five years of my own authority and mentoring 100+ entrepreneurs and industry leaders, I realized what it REALLY takes to build true industry leadership.
That became the pillars of the Industry Leader Lounge philosophy.
Industry Leader Lounge Pillars
Within Industry Leader Lounge, we are focusing on elevating parts of you that are key to upgrading your identity and building your Industry Leadership. These are the 3 pillars:
Intuitive Leadership
When you prioritze identity work and alignment, youâll naturally get those inklings for what to do...Â
Inside Industry Leader Lounge, we hold you accountable and encourage you to follow those ideas...And support each other on specific moves we could make to implement it.
Radical Alignment
Alignment is a key word inside Industry Leader Lounge. Inside ILL, we encourage you to be radically aligned. That means prioritizing what FEELS right rather than what LOOKS right. It means we shed things that arenât right for us - and go for things that are.
Embodiment
Inside Industry Leader Lounge, we understand a key to more success is how you see yourself. ILL will challenge you to step into your the identity of an Industry Leader - someone who acts differently than most...and therefore achieves different results than most.
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What you'll experience within Industry Leader Lounge
Phase 1:Â Personalized Growth Plan for Your Industry Leadership
âď¸Â 120-minute Private 1:1 Session - Weâll identity your blind spots in both your business and in your inner leadership, to allow you to scale both your identity and your business
âď¸ Audit & Deep-Dive - Before our session, you'll fill out a reflective questionnaire. Based on this, Iâll analyze how to shift your business model, offers, pricing and strategy to step into a higher-level personal brand & attract higher-paying clients. This process revelas your blind spots & opportunities for growth.
âď¸ Your Premium Playbook â After your session, youâll receive your own personalized Premium Playbook summarizing the insights from the workshop and the audit.
Phase 2: Shifting Your Identity & Implementing Strategy
âď¸Â Daily Mentorship & Advice - Ask questions & connect with like-minded entrepreneurs inside our exclusive group chat.
âď¸Â Business Roundtable Discussion - Deep & high-level conversations about entrepreneurship and the path towards industry leadership. Â
âď¸Â Strategy Implementation Support - Get continued guidance on the implementation of your personalized Industry Leader plan.
âď¸ Strategy & Mindset Trainings - Monthly trainings related to a topic within the area of scaling & growing your business.
âď¸Â Subconscious Hypnotherapy Sessions with a certified hypnotherapist - Release subconscious blocks that stops from you from stepping intoÂ
Phase 3:Â Recalibration & Next Level
âď¸Â Mid-Year Progress Session â A 60-minute private check-in to refine your strategy and ensure youâre stepping into your highest level (only availableÂ
BONUS: Exclusive Industry Leader Lounge Event in Stockholm (DATE TBC)
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This IS for you if
â Youâre already making good revenue in your business - but youâre ready to go beyond.
â Youâre serious about becoming an industry leader - building real authority and influence.
âYou want mentorship, high-level strategy, and community support on your journey.
This is NOT for you if
x Youâre looking for a âquick hackâ to get more clients.
x Youâre not willing to challenge yourself, upgrade your identity or overcome subconscious mindset blocks.
x Youâre in the very early stages of business (this is for established entrepreneurs).
This isn't a program - itâs an identity shift
Itâs about becoming the an entrepreneur
This is where experts become authorities.
This is where you step into your next level.
Whatâs Included In Industry Leader LoungeÂ
➠120-minute Private 1:1 Workshop to create your Personalized Growth Plan.
➠Audit & Deep-Dive to uncover blind spots and identify what's holding you back in your business in regards to business model, offers, pricing and more.
➠Your Premium Playbook so you know exactly what to focus on in your business.
➠Daily Mentorship & Support in a group chat for direct access & advice whenever you need it
âžÂ 2 x Business Roundtable Discussions per montht o elevate your identity & strategy alongside like-minded industry leaders
âžÂ Monthly Identity Upgrading Trainings for inspiration & deepened knowledge for how to expand yourself & your business
âžÂ Subconscious Hypnotherapy Sessions with a certified hypnotherapist to break through hidden blocks and step into full alignment
➠Mid-year 1:1 Progress Session to recalibrate, refine and accelerate your next level growth (available if you sign up for 12 months)
âž BONUS:Â Exclusive Industry Leader Lounge Event in Stockholm (DATE TBC)Â for high-level networking & expansion
This is the most high-touch way to get mentorship, strategy, and personalized guidance as you step into industry leadership.
ANNA VOGEL
COACH
"Now more clients than ever find me - because I'm so clear on who I want to work with. Joella made me understand that I don't need to tone down parts of me - but enhance them."
LINA EKLIND
 HEALTH COACH
"Joella is extremely skilled in her field and has helped me not only get more aligned clients but made my communication skills level up. She is very wise and intuitive. She's not just about business growth but also the mindset part. She excels in both areas."
 ELIN BĂCK
 DESIGNER
"Having someone who makes you think and step outside your comfort zone has been incredibly rewarding for both my personal development and business development.
Joella helped me find a new niche. I appreciated Joella's direct and honest approach."Â
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