High-level mentorship & advisory space for entrepreneurs who want to scale from alignment, leadership and identity - without pressure & hustle
START DATE IN JANUARY
You're already at $100k+... now you're ready to BECOME the person who can scale beyond that. Without putting in more time and effort.
You’ve already built success and proven that you can sell and create results.
You've already put in work, hours & the effort.
And that's gotten you to where you are TODAY.
But you don't want to stay where you are. You want more.
You want to create bigger results - but you don't want to put MORE work and responsibility on the table.
You don't want to feel like bigger results demands MORE of you.
Quite the opposite...you want to step into actually becoming the CEO of your business and scale with less effort.
And you already know that in order to create those results...a "plan" or a "strategy" is not enough to 3x or 4x your results. You need to upgrade your identity.
You want to become someone who can naturally attract higher-level, premium clients, without feeling like you're chasing.
Someone who doesn't overthink every detail & move - and can focus on the long-term growth of the business.
Someone who can sell at even higher, premium prices with conviction instead of doubt.
Someone who can easily step away from offers, clients and strategies that feel unaligned...and make money from the things that do.
You don’t want more tactics and strategy - because you already have that.
What you do want is to find your aligned way of scaling - and to embody the identity that allows that strategy to actually work.
Because alignment doesn’t mean you compromise your results...alignment is how you create them.
When you're at 6 figures, scaling and results will NOT happen from launching more frequently, posting more content & putting in more hours.
Those tactics may have created your CURRENT level but is not what's going to take you to your next.
Most six-figure entrepreneurs plateau not because they lack skill – but because they are still operating from the exact identity and patterns that created six figures.
They try to scale by doing more, controlling more and searching for the next strategy...
But that pattern is exactly what BLOCKS them from being able to have more successful launches, aligned clients & increased revenue...they're doing "more" but that "more" isn't leading them anywhere.
But what actually needs to shift is:
who they are BEING as a leader in their business.
Your identity is still calibrated to your CURRENT level.
But now it needs to recalibrate to your NEXT level.
APPLY NOW
Industry Leader Lounge is a high-level, exclusive mentorship and advisory space for ambitious entrepreneurs who are already at six figures.
This is a room filled with PR experts, leadership coaches, performance coaches, communication consultants, spiritual mentors, real estate agency owners, advisors...and more. What they all have in common? They sell their expertise & their business is centered around their personal brand.
With Joella as your main mentor & leader, you will experience conversations and mentorship around topics like:
-
How you can step into your leader & CEO identity so that you can actually scale and grow the business
-
How to make decisions that are BOTH strategic & results-driven, and in alignment with your zone of genius and the kind of life you want to live
-
How to build self-trust and emotional regulation to be able to scale, handle challenges & push yourself to make bigger moves
And much more...There is no space that allows business conversations to go THIS deep.
This isn’t a program where you consume information or follow generic step-by-steps.
It's a mentorship & advisory space, a re-calibration room, for entrepreneurs and industry leaders.
It’s designed for experienced coaches, consultants and experts who:
➾ Want to stop scaling from their old, outdated operating patterns and start scaling from alignment,
➾ Want to shift from force, pushing and pulling to attracting more and bigger results
➾ Shift into the energy, mindset, and presence of the person who leads rooms, sets standards, and attracts from alignment.
➾ Embody a new version of self that holds bigger goals, bolder moves, and desires so expansive others might call them unrealistic.
Industry Leader Lounge helps you upgrade your identity and overcome blocks - so you become naturally magnetic for premium clients and bigger opportunities.
JOSEFINE
ASKLÖF
PERFORMANCE COACH
Working with Joella is one of the best investments I've ever made in both myself & my business. I went from being an "influencer"-like person on social media to attracting high-level clients ready to pay a high-ticket price.
As a mentor, Joella cares a lot about her clients but at the same time is unafraid of giving them some tough love - which I love.
SOFIA STIGENDAL
HR CONSULTANT
Working with Joella has been truly transformative.
Not only has my writing about my business and services improved, leading to more leads and collaborations, but I also think differently about my work and make decisions in a whole new way.
What sets Joella apart is her unique combination of dreaming big while staying laser-focused on strategy.
JENNIE
ZETTERSTRÖM
PR CONSULTANT
Working with Joella helped me go from being unknown outside my circle to being listed by ChatGPT two years later as one of Sweden's top 10 profiles in my field. She shifted my mindset from being an employee to becoming an empowered CEO of my own company, where I now live closer to my values. She also helped me broaden my perspective and dare to dream beyond what’s right in front of me.
Joella Skoogh, your mentor
I became the go-to authority in my niche and built a multi 6-figure business because of who I chose to become - not because of what I did
I started my business from zero - no network, no personal brand, no leads. But I had one thing: a commitment to acting and being my future self. It's from that mindset that I built my personal brand, positioned myself as an authority, and became recognized as a leader in my space. I taught social media to top brands, and started mentoring entrepreneurs.
I became KNOWN as a strategic business mentor, but after 6 years of entreprenurship and mentoring 100+ entrepreneurs and industry leaders, I realized that there was one thing that differentiated my clients who scaled with ease & joy and those who felt like they needed to push, pull and work harder.
It was IDENTITY. And while carefully analyzing the identity that people really needed to embody to scale from more effortlessness...I noticed 3 things.
That became the pillars of the Industry Leader Lounge philosophy.
Industry Leader Lounge Pillars
Within Industry Leader Lounge, we are focusing on elevating parts of you that are key to upgrading your identity and scaling your business. These are the 3 pillars:
Intuitive Leadership
How you move & act in business
You stop forcing decisions and start moving from internal authority.
Radical Alignment
What you choose to engage with in business
You stop choosing what only looks good. You start choosing what feels right at a deep level.
Identity Embodiment
Who you believe you are as an entrepreneur
You embody the identity you want to become, and results are created FASTER.
This happens when you start leading from these pillars...
When you start scaling from these pillars you will:
➾ Attract premium clients who seek you - not just your services - because of the presence YOU bring to the table
➾ Work from your zone of genius which makes business, content, marketing and selling the EASIEST thing in the world.
➾ Raise your prices because your identity, standards and self-trust now support it - without inner resistance.
➾ Become perceived as the high-end option in your industry because you are showing up in your personal brand in a more unique, premium way.
➾ Stay in-demand and relevant long-term because you're not just "selling on social media", you're an industry leader who can change your business, offers and prices anytime you want and people still buy
What you'll experience within Industry Leader Lounge
Phase 1: Personalized ILL Growth Plan
⭐︎ 120-minute Private 1:1 Session - We’ll identity your blind spots in both your business and in your inner leadership, to allow you to scale both your identity and your business
⭐︎ Audit & Deep-Dive - Before our session, you'll fill out a reflective questionnaire. Based on this, I’ll analyze how to shift your business model, offers, pricing and strategy to step into a higher-level personal brand & attract higher-paying clients. This process revelas your blind spots & opportunities for growth.
⭐︎ Your Premium Playbook – After your session, you’ll receive your own personalized Premium Playbook summarizing the insights from the workshop and the audit.
Phase 2: Scaling From Alignment, Identity & Intuition
⭐︎ Daily Mentorship & Advice - Ask questions & connect with like-minded entrepreneurs inside our exclusive group chat, as well as ask Joella questions.
⭐︎ 2x Business Roundtable Discussions per month - Deep & high-level conversations about entrepreneurship and the path towards industry leadership.
⭐︎ Identity Upgrade Trainings, Workshops & Guest Speakers - Trainings, workshops and panel discussions on areas within strategy, scaling & mindset that supports your Identity Upgrade journey inside IL
⭐︎ Subconscious Hypnotherapy Sessions with a certified hypnotherapist - Release subconscious blocks around money, success and scaling that holds you back from your next level
Phase 3: Recalibration & Next Level
⭐︎ Mid-Year Progress Session – A 60-minute private check-in to refine your strategy and ensure you’re stepping into your highest level (only available to 12-month clients)
BONUS:
- Private Industry Leader Lounge events in Stockholm on January 7 and 8 (two separate events)
- Private Industry Leader Lounge Meet-Up & Workshop in Stockholm in Spring 2026 in Italy
This IS for you if
✓ You’re making $100k or more in yearly revenue - but you’re ready to go beyond.
✓ You don't just want to scale, but also want to expand your influence & authority in your industry
✓ You want mentorship, depth and long-term expansion
This is NOT for you if
x You’re looking for a “quick hack” to get more clients.
x You resist identity work, mindset & personal development
x You’re in the very early stages of business (this is for established entrepreneurs).
x You're not willing to be challenged
This isn't a program - it’s an identity shift
This is a long-term identity recalibration for entrepreneurs who don't want to FORCE growth, but want to allow it to come to you...and work from an aligned, more effortless state of mind.
This is where:
→ You increase your capacity for more money and clients
→You start acting like your future self
→ You sell from a more aligned & easier place
What’s Included In Industry Leader Lounge
➾ 120-minute Private 1:1 Workshop to create your Personalized Growth Plan.
➾ Audit & Deep-Dive to uncover blind spots and identify what's holding you back in your business in regards to business model, offers, pricing and more.
➾ Your Premium Playbook so you know exactly what to focus on in your business.
➾ Daily Mentorship & Support in a group chat for direct access & advice whenever you need it
➾ 2 x Business Roundtable Discussions per montht o elevate your identity & strategy alongside like-minded industry leaders
➾ Monthly Identity Upgrading Trainings, Workshops & Guest Speakers for inspiration & deepened knowledge for how to expand yourself & your business
➾ Subconscious Hypnotherapy Sessions with a certified hypnotherapist to break through hidden blocks and step into full alignment
➾ Mid-year 1:1 Progress Session to recalibrate, refine and accelerate your next level growth (available if you sign up for 12 months)
➾ BONUS:
1) Exclusive Industry Leader Lounge Events in Stockholm on JANUARY 7 & 8 for high-level networking & expansion (private workshop on the 7th, more open event on the 8th)
2) Private Industry Leader Lounge workshop in Italy spring 2026 (date TBC)
This is the most high-touch way to get mentorship, strategy, and personalized guidance as you step into industry leadership.
ANNA VOGEL
COACH
"Now more clients than ever find me - because I'm so clear on who I want to work with. Joella made me understand that I don't need to tone down parts of me - but enhance them."
LINA EKLIND
HEALTH COACH
"Joella is extremely skilled in her field and has helped me not only get more aligned clients but made my communication skills level up. She is very wise and intuitive. She's not just about business growth but also the mindset part. She excels in both areas."
ELIN BÄCK
DESIGNER
"Having someone who makes you think and step outside your comfort zone has been incredibly rewarding for both my personal development and business development.
Joella helped me find a new niche. I appreciated Joella's direct and honest approach."
