Exclusive Mentorship & Advisory Space for Entrepreneurs Becoming Industry Leaders
ONLY 12Â SPOTS - STARTING APRIL
APPLYYouâve always felt different.
More driven.
More ambitious.
More pulled towards something bigger than the path most people take.
Thatâs why clients are drawn to you.
And that's why you're already living your life...
But now, youâre craving your next level: the level where you don't DO more, but BECOME the person you are meant to be.
You donât just want to be another coach, consultant, or business owner.
You want to become seen as PREMIUM.Â
As an INDUSTRY LEADER.
And you already know itâs not about doing more.
Itâs about becoming more.
And you already KNOW that level of visibility, magnetism, and impact...
It requires a full identity shift.
In how you see yourself.
How you show up.
And how yourself
So youâre not just known for what you do....
Youâre known for who you are.
And you know that requires something different than just strategy, content shifts,Â
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It requires a complete shift -Â inside of you.
So you can become known for who you ARE - not just what you do.
APPLYIndustry Leader Lounge is a high-level, exclusive mentorship and advisory space for ambitious entrepreneurs who are done with strategies and overthinking every single move...and crave deepe conversations, high-energy rooms to help them step into their industry leadership era.
This isnât a program or a generic step-by-step process.
Itâs a mentorship & advisory space for industry leaders who are serious about claiming their next-level leadership, authority and income.
Itâs designed for experienced coaches, consultants and experts who:
âžÂ Want to become a natural match for premium, higher-level clients
âž Know that premium clients and game-changing opportunities arenât a result of more marketing, but the energy you exude
➠Shift into the energy, mindset, and presence of the person who leads rooms, sets standards, and attracts from alignment.
âž Embody a new version of self that holds bigger goals, bolder moves, and desires so expansive others might call them unrealistic.
Industry Leader Lounge helps you position yourself as an authority, make strategic moves and shift your identity - so you become naturally magnetic for premium clients and bigger opportunities.
This happens when you become an Industry Leader:
When you shift from focusing on just the strategies and instead focus on embracing the Industry Leader identity, you will:
âž Attract premium clients who seek you -Â not just your services -Â because of the presence and specific value YOU bring to the table
âžÂ Sell any offers you want because your audience sees you as an authority and when you speak, they listen, trust and buy
âžÂ Eliminate competition because you're carving out your own category, making comparisons irrelevant
âžÂ 2x or 3x your prices because you're seen as the go-to person and people are willing to pay a high price to work with you
âžÂ Become perceived as the high-end option in your industry because you are the one setting trends - not following them
➠Stay in-demand and relevant long-term because your strategy is based on industry leadership and not just "posting content" and selling temporary offers
JOSEFINE
ASKLĂF
PERFORMANCE COACH
Working with Joella is one of the best investments I've ever made in both myself & my business. I went from being an "influencer"-like person on social media to attracting high-level clients ready to pay a high-ticket price.
As a mentor, Joella cares a lot about her clients but at the same time is unafraid of giving them some tough love - which I love.
 SOFIA STIGENDAL
 HR CONSULTANTÂ
Working with Joella has been truly transformative.
Not only has my writing about my business and services improved, leading to more leads and collaborations, but I also think differently about my work and make decisions in a whole new way.
What sets Joella apart is her unique combination of dreaming big while staying laser-focused on strategy.Â
 JENNIE
ZETTERSTRĂM
PR CONSULTANT
Working with Joella helped me go from being unknown outside my circle to being listed by ChatGPT two years later as one of Sweden's top 10 profiles in my field. She shifted my mindset from being an employee to becoming an empowered CEO of my own company, where I now live closer to my values. She also helped me broaden my perspective and dare to dream beyond whatâs right in front of me.Â
Joella Skoogh
Five years ago, I started my business from scratchâno leads, no network, no personal brand.
I built my personal brand, positioned myself as an authority, and became recognized as a leader in my space. I was invited to speak at industry events, interviewed on top podcasts, featured in media, and worked with premium clients - all because of how I embodied the identity of an authority, positioned my personal brand and was highly strategic with my visibility.
After five years of my own authority and mentoring 100+ entrepreneurs and industry leaders, I realized what it REALLY takes to build true industry leadership.
That became the pillars of the Industry Leader Lounge philosophy.
Industry Leader Lounge Pillars
Within Industry Leader Lounge, we are focusing on elevating parts of you and your business that are key to building your Industry Leadership. These are the 3 pillars:
Identity & Embodiment
Authority isnât something you get -Â itâs something you become. The world recognizes your leadership only after you fully embody it first. This is about shifting your identity and mindset to own your role as an industry leader and step into your next-level self with confidence and certainty. That way, you'll become magnetic for high-level clients and opportunities.
Authority Positioning
You don't just want to have a personal brand - you want to become the name people associate with your industry. Shift from being seen as just an "expert" to being recognized as an industry leader. Shift into the authority positioning that aligns with the business you're building long-term, and attracts premium clients into all your offers.
Strategic
Visibility
If you want to build industry leadership, you also need to have a strategic visibility. Meaning; you're highly intentional about what you do and why you do it - showing up in the right spaces, among the right audiences, and leading conversations that position you as the go-to industry leader. Â
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What you'll experience within Industry Leader Lounge
Phase 1:Â Personalized Growth Plan for Your Industry Leadership
âď¸Â 75-minute Private 1:1 Session - Weâll map out your Industry Leading game plan, based on the 3 pillars: your internal shifts, how to position yourself as an authority and the strategy for your visibility.
âď¸ Audit & Deep-Dive - Before our session, you'll fill out a reflective questionnaire. Based on this, Iâll analyze how to shift your positioning and strategy to step into a higher-level personal brand & attract higher-paying clients. This process revelas your blind spots & opportunities for growth.
âď¸Â Your Industry Leader Plan â Based on the questionnaire and strategy session, you'll receive your action plan in writing, giving you specific focus & priorities for the coming months.
Phase 2: Shifting Your Identity & Implementing Strategy
âď¸Â Daily Mentorship & Advice - Ask questions & connect with like-minded entrepreneurs inside our exclusive group chat.
âď¸Â Business Roundtable Discussion - Deep & high-level conversations about entrepreneurship and the path towards industry leadership. Â
âď¸Â Strategy Implementation Support - Get continued guidance on the implementation of your personalized Industry Leader plan.
âď¸ Strategy & Mindset Trainings - Monthly trainings related to a topic within the area of scaling & growing your business.
âď¸Â Subconscious Hypnotherapy Sessions with a certified hypnotherapist - Release subconscious blocks that stops from you from stepping intoÂ
Phase 3:Â Recalibration & Next Level
âď¸Â Mid-Year Progress Session â A 60-minute private check-in to refine your strategy and ensure youâre stepping into your highest level (only availableÂ
BONUS: Exclusive Industry Leader Lounge Event in Stockholm (June 2025)Â
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This IS for you if
â Youâre already making good revenue in your business - but youâre ready to go beyond.
â Youâre serious about becoming an industry leaderâbuilding real authority and influence.
âYou want mentorship, high-level strategy, and community support on your journey.
This is NOT for you if
x Youâre looking for a âquick hackâ to get more clients.
x Youâre not willing to shift your mindset, positioning, and identity.
x Youâre in the very early stages of business (this is for established entrepreneurs).
This isn't a program - itâs an identity shift
Itâs about becoming the name people trust, respect, and seek out in your industry.
This is where experts become authorities.
This is where you step into your next level.
Whatâs Included In Industry Leader LoungeÂ
➠75-minute Private 1:1 Session to map out your authority-building game plan
➠Audit & Deep-Dive to uncover blind spots and identify what's holding you back - within identity, positioning and strategy
➠Personalized Industry Leader Game Plan in writing, so you know what to focus on in the coming months
➠Daily Mentorship & Support in a group chat for direct access & advice whenever you need it
âžÂ Monthly Business Roundtable Discussions to elevate your identity & strategy alongside like-minded industry leaders
âžÂ Monthly Strategy Implementation Calls for real-time feedback and hands-on support as you execute
âžÂ Monthly Strategy & Mindset Trainings for inspiration & deepened knowledge for how to expand yourself & your business
âžÂ Subconscious Hypnotherapy Sessions with a certified hypnotherapist to break through hidden blocks and step into full alignment
➠Mid-year 1:1 Progress Session to recalibrate, refine and accelerate your next level growth (available if you sign up for 12 months)
âž BONUS:Â Exclusive Industry Leader Lounge Event in Stockholm (June 2025)Â for high-level networking & expansion
This is the most high-touch way to get mentorship, strategy, and personalized guidance as you step into industry leadership.
ANNA VOGEL
COACH
"Now more clients than ever find me - because I'm so clear on who I want to work with. Joella made me understand that I don't need to tone down parts of me - but enhance them."
LINA EKLIND
 HEALTH COACH
"Joella is extremely skilled in her field and has helped me not only get more aligned clients but made my communication skills level up. She is very wise and intuitive. She's not just about business growth but also the mindset part. She excels in both areas."
 ELIN BĂCK
 DESIGNER
"Having someone who makes you think and step outside your comfort zone has been incredibly rewarding for both my personal development and business development.
Joella helped me find a new niche. I appreciated Joella's direct and honest approach."Â
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