3-DAY EXPERIENCE, October 8-9-10, 10-11 a.m. CEST

The Art of Selling Premium Coaching in 2025

Master the new rules of high-ticket sales in an era of AI, shifted buying behavior & a sea of coaches - and stand out as the premium coach clients choose over everyone else.
 

2025 has changed the rules of premium sales. AI has made it easier than ever to attract people through content, making it harder to stand out as a coach. In other words - the BAR has been raised & premium coaches need to refine their strategies.

 

The classic launch strategies & step-by-step processes are no longer working as well as before. Buyers today are more cautious, more intentional, and slower to invest. That means premium coaches must sharpen their strategy, raise their energy, and sell with greater conviction than ever before.

 

If you keep selling the way you did in 2023 or 2024, you’ll stay stuck where you are - while the coaches who master the new rules of premium sales will be leading the industry.

 

If you want to convert more premium clients in 2025 and beyond, you need to let go of your old way of doing things & master the 2025 (and beyond) way to make premium buyers choose YOU.

OLA WALLSTRĂ–M

COACH

"I'd already had my own business for years when I came to Joella. I wanted both courage and strategies to reach my ideal client. I to attract more leads AND sign higher-paying, ideal clients. Joella helped me with everything from packaging my programs to perfecting my content! And this is how I attracted both leads and clients to me."

JENNIE ZETTERSTRĂ–M

PR CONSULTANT

"I've worked with Joella for over a year. I started working with Joella because everything was going well in my business but I wanted to find my niche and attract my ideal clients. She also helped me realize that I could make much more money than I was doing and work less."

LENA MARJONIEMI

Hypnotherapist

"Joella's High-Ticket Offer Incubator gave me everything I need to sell my new high-ticket offer. I've had my business for 10 years and have had a high-ticket offer for years, but I wanted to shift my target audience and niche.  Joella's program and mentorship helped me create and shape a new offer in line with my own values, non-negotiables, mission, vision and intuition" 

 

I mastered the art of selling premium coaching - and now I’m helping others do the same.

I’m not a big online personality, have super complex funnels or built a complicated business. When I started selling premium coaching programs, I wasn’t even known as a coach. Still, I attracted tons of leads to my offers and closed a lot of $5k sales…and then up to $20k+ sales.

And while I doubled my revenue, I also kept hearing the “too expensive” objection again and again and again.

And I realized: I didn’t just want any clients. I wanted the kind who don’t blink at a $5k or $20k investment. Why? Because they expect premium coaching - and know the ROI. They actively seek out premium offers and VIP experiences.

Today, that’s exactly who I attract. I’ve mentored 120+ premium clients and industry leaders to raise prices, reposition their brands, and close high-ticket deals.

My clients have gone from:

  • “Too expensive” at 2k → signing dream clients at $10k+
  • Selling $1200 coaching packages → to consistently enrolling $5k clients
  • Charging by the hour → packaging and selling $30k advisory offers
  • Being seen as average → becoming the obvious premium choice in their niche

I teach premium sales in a way that makes it work in 2025 and beyond - helping my clients let go of “old ways” & start selling premium coaching in a way that feels more aligned AND attracts higher-level clients.

Inside this 3-day experience, I’ll show you exactly how.

 

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Old way (dead):
  • Following classic step-by-step launch strategies, posting everyday & feeling burnt out at the end of a launch
  • Selling multiple offers and believing people always need an “entry-level” offer before they’re ready for your bigger offer
  • Depending on free webinars or Masterclasses as your main sales strategy
  • Hoping & waiting for leads to slide into your DMs to ask about your offers
  • Believing that more content leads to more premium clients
New way (what you’ll master in this training):
  • Standing out in a sea of sameness with uncopyable authority & strategic authenticity
  • Creating innovative offers that attract only premium buyers (actually turn off low-level leads)
  • Launching in alignment with your energy, personality & strengths (and making your launch a success)
  • Selling with true conviction & confidence (even at the highest price points)
  • Leading with energy & embodiment that makes people buy because there’s “something about you”.
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This training is for you if:

  • You already have a premium offer, and while it sells, you feel like you often notice energy “dropping” when you launch something & people start losing interest or taking a long time to decide
  • You sell, but also hear a lot of “I can’t afford it” or “I can’t spend the time right now” as the most common objections
  • While you do believe your offers are worth the price, you’re not sure if leads understand that it’s worth that price
  • You’re attracting leads, but not enough qualified, ready-to-buy leads.
  • You’re starting to notice that the same strategies that used to work to get people to your DMs are no longer as effective.
  • You want more of your sales conversations to turn into premium clients.
  • You know energy is everything in sales, and you want to embody the premium energy that makes selling feel natural, especially at high price points. 
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What You’ll Learn:

Day 1 - Stepping Into The Identity of an Uncopyable, Magnetic Premium Coach

  • How premium coaches need to stand out in 2025 to differentiate themselves from AI content & other coaches
  • The identity shift to occur to make you become perceived as premium
  • Why higher prices & bigger deals are within your reach, with a shift to your strategy
  • How 10x goals allow you to simplify your business & strategy 

Day 2 – The Art of Making Your Premium Offer Innovative & Attractive

  • How to reposition your offers so they feel more irresistible - no matter what price
  • How to raise the price without adding more things to your offer
  • Using your story and credibility to sell your offer
  • How to scale with your offer

Day 3 – Launching & Selling with Conviction & Confidence

  • The part of the marketing funnel you haven’t mastered yet (and how to do it)
  • How to sell in a way that magnetizes premium clients without pushiness.
  • Why your current launch strategy & sales tactics aren’t working - and what you need to do instead
  • What your current high-ticket sales process is missing that’s causing more people to say “no”
  • The sales questions to make people feel like your offer is a must-have
 
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The Art of Selling Premium Coaching Packages in 2025 will give you the exact strategic shifts you need to make NOW if you want to continue to sell premium coaching in 2025 and beyond.

JOANNA GRANLUND


COACH & MENTOR

Joella's help is absolutely priceless, she knows exactly everything you need to know to understand how you are going to package your high ticket offer in order to attract the right clients for you. You also get her personal feedback on your offer, which is worth soo much!

EMMA HAGENBRANT


HEALTH COACH

"I am getting inquiries for my program - and I've become PROUD of my program. Joella helped me create a valuable program that I'm proud of and has a lot of value. Many of my leads now already understand who I am and the value of what I sell because Joella also helped me how to position myself."

FANNY SCHÉLE


COACH

Joella, I knew you were awesome and I knew you would deliver an extreme amount of value. But I didn't know a 6-week program could contain SO much! And so grateful to get so many concrete examples and templates to be able to use. I will definitely want to work with you again when I'm ready to expand even more!