_{FREE 3-DAY LIVE TRAINING, OCTOBER 8-9-10, 10-11 a.m. CEST}

The Art of Selling Premium Coaching
in 2025

Master the new rules of high-ticket sales in an era of AI, shifting buying behavior
& a sea of coaches - and stand out as the premium coach clients choose over everyone else.

2025 has changed the rules of premium sales.

AI has made it easier than ever to attract people through content, making it harder to stand out as a coach. In other words - the BAR has been raised & premium coaches need to refine their strategies.

The classic launch strategies & step-by-step processes are no longer working as well as before. Buyers today are more cautious, more intentional, and slower to invest. That means premium coaches must sharpen their strategy, raise their energy, and sell with greater conviction than ever before.

If you keep selling the way you did in 2023 or 2024, you’ll stay stuck where you are - while the coaches who master the new rules of premium sales will be leading the industry.

If you want to convert more premium clients in 2025 and beyond, you need to let go of your old way of doing things & master the 2025 (and beyond) way to make premium buyers choose YOU.

❌ Old way (dead):

Following classic step-by-step launch strategies, posting everyday & feeling burnt out at the end of a launch
Selling multiple offers and believing people always need an “entry-level” offer before they’re ready for your bigger offer
Depending on free webinars or Masterclasses as your main sales strategy
Hoping & waiting for leads to slide into your DMs to ask about your offers
Believing that more content leads to more premium clients

✅ New way (what you’ll master in this training):

Standing out in a sea of sameness with uncopyable authority & strategic authenticity
Creating innovative offers that attract only premium buyers (actually turn off low-level leads)
Launching in alignment with your energy, personality & strengths (and making your launch a success)
Selling with true conviction & confidence (even at the highest price points)
Leading with energy & embodiment that makes people buy because there’s “something about you”

I mastered the art of selling premium coaching - and now I’m helping others do the same.

I’m not a big online personality, have super complex funnels or built a complicated business. When I started selling premium coaching programs, I wasn’t even known as a coach. Still, I attracted tons of leads to my offers and closed a lot of $5k sales…and then up to $20k+ sales.

And while I doubled my revenue, I also kept hearing the “too expensive” objection again and again and again.

And I realized: I didn’t just want any clients. I wanted the kind who don’t blink at a $5k or $20k investment. Why? Because they expect premium coaching - and know the ROI. They actively seek out premium offers and VIP experiences.

Today, that’s exactly who I attract. I’ve mentored 120+ premium clients and industry leaders to raise prices, reposition their brands, and close high-ticket deals.

My clients have gone from:

“Too expensive” at 2k → signing dream clients at $10k+
Selling $1200 coaching packages → to consistently enrolling $5k clients
Charging by the hour → packaging and selling $30k advisory offers
Being seen as average → becoming the obvious premium choice in their niche

I teach premium sales in a way that makes it work in 2025 and beyond - helping my clients let go of “old ways” & start selling premium coaching in a way that feels more aligned AND attracts higher-level clients.

Inside this 3-day experience, I’ll show you exactly how.

This training is for you if:

You already have a premium offer, and while it sells, you feel like you often notice energy “dropping” when you launch something & people start losing interest or taking a long time to decide
You sell, but also hear a lot of “I can’t afford it” or “I can’t spend the time right now” as the most common objections
While you do believe your offers are worth the price, you’re not sure if leads understand that it’s worth that price
You’re attracting leads, but not enough qualified, ready-to-buy leads
You’re starting to notice that the same strategies that used to work to get people to your DMs are no longer as effective
You want more of your sales conversations to turn into premium clients
You know energy is everything in sales, and you want to embody the premium energy that makes selling feel natural, especially at high price points.

DAY 1: Stepping Into The Identity of an Uncopyable, Magnetic Premium Coach

How premium coaches need to stand out in 2025 to differentiate themselves from AI content & other coaches
The identity shift to occur to make you become perceived as premium
Why higher prices & bigger deals are within your reach, with a shift to your strategy
How 10x goals allow you to simplify your business & strategy

_{WEDNESDAY, OCT 8TH, 10-11 a.m. CEST}

DAY 2: The Art of Making Your Premium Offer Innovative & Attractive

How to reposition your offers so they feel more irresistible - no matter what price
How to raise the price & perceived value of your offer - without adding more things to it
Using your story and credibility to sell your offer in a brand new way
How to make your offer more scalable & avoid overdelivering
Attracting high-level clients & repelling low-level ones

_{THURSDAY, OCT 9TH, 10-11 a.m. CEST}

DAY 3: Launching & Selling with Conviction & Confidence

The part of the marketing funnel you haven’t mastered yet (and how to do it)
How to sell in a way that magnetizes premium clients without pushiness.
Why your current launch strategy & sales tactics aren’t working - and what you need to do instead
What your current high-ticket sales process is missing that’s causing more people to say “no”
The sales questions to make people feel like your offer is a must-have

_{FRIDAY, OCT 10TH, 10-11 a.m. CEST}