After growing up in Sweden and developing a passion for both English and communications, I moved to New York to study Public Relations at Long Island University. After finishing my bachelor's degree, I worked at a marketing agency, managing social media accounts for major beauty brands. For the past several years (besides a stint in Rome learning Italian) I've been based in Stockholm, leading digital strategy and PR for Philips TV & Audio in Nordic and UK. There, I gained experience implementing global marketing campaigns on a local level, creating buzz for product launches, executing influencer marketing campaigns and increasing online sales through effective content and campaigns. Currently I'm a freelance digital strategist, helping businesses create a plan for how to use digital marketing to raise awareness, increase consideration and drive sales.